Our Story
Built from the floor of a
Tiffany boutique.
Luxe is the behavioral intelligence layer and AI agent built for luxury retail.
Why Luxe Exists
In luxury retail, top associates outsell their peers by 3 to 5 times. Store leaders see the revenue gap clearly — but the behaviors inside the client conversation that create it stay invisible. The discovery questions, the objection handling, the follow-up discipline that separates a closed sale from a walkout: none of it is captured, measured, or coached at scale.
Brands invest millions in product training. But no system has ever captured what actually works inside the client conversation — until now.
Luxe captures opt-in client interactions, surfaces the behaviors that drive successful outcomes, and turns them into AI-powered coaching for every associate on the floor. Luxe Agent extends that intelligence into autonomous follow-up, deal monitoring, and CRM logging — closing the loop between conversation and conversion.
Demetrius Mobley
Founder & CEO
LinkedInDemetrius led luxury retail sales teams at Tiffany & Co., where top associates consistently outsold average performers by 3 to 5 times — yet the behaviors driving those outcomes were invisible and impossible to scale. Later roles at Salesforce and LinkedIn focused on helping organizations use data and AI to improve performance across complex sales environments. Luxe sits at the intersection of those two worlds.
Why Now
For decades, luxury retailers have invested in CRM systems, clienteling tools, and product training. Yet the behaviors that drive sales performance inside the client conversation remained invisible.
Recent advances in AI now make it possible to capture customer-facing interactions, identify the behaviors that drive successful outcomes, and deliver personalized coaching at scale. For the first time, luxury retailers can understand not just what happened, but why it happened.
Luxe is building the behavioral intelligence layer for luxury retail.
What We Believe
Discretion is the foundation.
Luxury clients expect privacy. Luxe is designed around that expectation from the ground up — opt-in capture, no client PII retained, raw audio never stored beyond analysis.
Coaching beats surveillance.
Luxe is positioned as a tool that helps associates improve and earn more — never a monitoring system used against them. When framed correctly, adoption follows.
Behavioral data is the moat.
Every conversation captured makes Luxe smarter. Over time, Luxe becomes the first structured dataset of how high-ticket retail selling actually works.